Jan 29, 5:00 – 6:00 PM (UTC)
How can news media get started with Content Credentials and build trust?
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Join Santiago Lyon, Head of Advocacy and Education at the CAI, in conversation with Laura Ellis, Head of Technology Forecasting at the BBC, as they discuss digital content provenance in the news media space.
What we’ll cover:
The value of provenance for news brands and audiences to help build trust and bring clarity in an increasingly confusing media landscape.
How news media companies, including the BBC, are implementing Content Credentials, along with key learnings and best practices.
The future of provenance in news media, particularly its implications for policy and media literacy.
Content Authenticity Initiative, Adobe
Head of Advocacy and Education
BBC
Head of Technology Forecasting
