Understanding the provenance and history of an asset has a variety of applications that include maintaining creator attribution to strengthening the integrity of news reporting or the relationship between a brand and its audience. The promise of Content Credentials is that it can combine secure metadata, watermarking, and fingerprinting technology to offer the most comprehensive solution available for expressing content provenance for audio, video, and images.

In this community event, we’ll cover:

- An introduction to what makes Content Credentials durable

- Durable Content Credentials in the wild – implementations for the creator economy and ecosystem developments

- New innovations and a demo that bring Content Credentials to physical objects